Cookies and privacy policy

In the context of a website, cookies are small pieces of data that the website sends to the browser to be stored on the user's computer. The browser then sends this data back to the server on each further visit to the same website. Cookies are commonly used to distinguish individual users, store user preferences, etc. For example, services that require a login would not work without them at all.

Nowadays, cookies are also often used for statistical purposes, e.g. to record repeated accesses of users and the pages they visit, or in cooperation with advertising partners to target advertising relevant to a given user according to the number of pages visited, or to evaluate the success of campaigns.

European legislation and Czech legislation as well oblige us, among other things, to inform visitors to our website how we use cookies and to give them the opportunity to choose to what extent we can use them.

Cookies used on our websites can be divided into three categories.

  1. Necessary
    These are cookies of a technical nature, necessary for the meaningful operation of the website. For example, even the cookie settings option form itself needs a cookie, so that the browser remembers this setting and does not have to ask over and over again. These cookies are in no way used to collect any personal data and we do not allow you to disable them.
  2. Analytical
    These cookies are used for statistical purposes, to measure traffic on our websites. We use two systems:
    1. Google Analytics – the world's most widely used system for measuring website traffic.
    2. Matomo – local (on our server) installation of a popular statistical system, designed only for measuring our websites.
  3. Promotional
    Cookies from external promotional campaign systems such as Facebook Pixel, Seznam Sklik, etc. which track visitor behaviour across sites. We only use them on certain websites or for a limited period of time.
    On this website, these services are used in the "Prospective Students" section.

 

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Privacy settings

We use cookies and any other network identifiers on our website that may contain personal data (e.g. about how you browse our website). We and some of the service providers we use have access to or store this data on your device. This data helps us to operate and improve our services. For some purposes, your consent is required to process data collected in this way. You can change or revoke your consent at any time (see the link at the bottom the page).

(Essential cookies enable basic functions and are necessary for the website to function properly.)
(Statistics cookies collect information anonymously. This information helps us to understand how our visitors use our website.)
(They are designed for promotional purposes, measuring the success of promotional campaigns, etc.)